JCPenneys Progress: Brand Revival Built on Growth

JCPenneys Progress: Brand Revival Built on Growth

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses JCPenney's customer loss under Ron Johnson and the subsequent sales rebound. It explains the difference between fiscal and regular calendars used by retailers. The video highlights growth strategies involving Sephora and Disney, emphasizing JCPenney's expansion plans. It concludes with a reintroduction to analysts, showcasing the company's turnaround progress.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes did Ron Johnson implement that affected customer retention at JCPenney?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How have JCPenney's comparable sales been performing recently?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the term 'fiscal calendar' refer to in the context of JCPenney's financial reporting?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Sephora's presence in JCPenney stores?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what way is JCPenney attempting to reintroduce itself to the analyst community?

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