Why Starbucks' Fiscal 4th-Qtr Sales Trailed Estimates

Why Starbucks' Fiscal 4th-Qtr Sales Trailed Estimates

Assessment

Interactive Video

Business

University

Hard

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The video discusses a company's financial performance, highlighting that while EPS exceeded Wall Street expectations, revenue fell short. The company struggles with pricing and new product lines, such as the pumpkin latte, which did not meet sales growth expectations. Global expansion efforts, particularly in India, face supply chain challenges. Despite these issues, the company's success is attributed to strong management, although some ventures like Teavana did not perform as expected.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What issues did Starbucks encounter with their supply chain?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been identified as the key to Starbucks' overall success?

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