Impossible Foods CEO Expects 'Humongous' Demand for Plant-Based Meat

The transcript discusses a company's strategic approach to launching its product in regional grocery chains, addressing initial supply challenges, and planning for nationwide expansion. It highlights significant growth in both retail and fast food sectors, with the product outperforming traditional and plant-based competitors. The company values its partnership with Burger King and is cautious about expanding to McDonald's due to production constraints. A new partnership with OSI Group is expected to significantly boost production capacity, allowing for future growth while avoiding supply shortages.

What is the company's strategy for taking on new customers?

How is the partnership with OSI group expected to impact the company's supply chain issues?

What challenges did the company face regarding production capacity?