Alterra Mountain CEO Rusty Gregory on China Demand, Ski Resorts, Opportunities in Europe

The video discusses the ski industry's consolidation due to weather volatility and the growth opportunities presented by the emerging Chinese middle class. Altera's strategy focuses on building a platform to cater to this demand and affiliating with global resorts. The video also covers market dynamics, potential for mergers and acquisitions, and Altera's climate change strategy, emphasizing sustainability and energy-efficient snowmaking systems.

In what ways is the ski industry adapting to changing consumer demands?

What are the challenges faced by independent ski resorts in the current market?

What innovations are being pursued to address climate change in the ski industry?

How does the ski industry plan to maintain its relevance in a changing climate?