All eyes in Olympic challenge now turn to London

The video discusses the transformation of East London for the 2012 Summer Games, emphasizing a sustainable approach with a smaller budget compared to Beijing. The focus is on creating a meaningful legacy and impact. Organizers hope to boost public support despite concerns over costs. London is highlighted as a city with a rich sporting heritage, aiming to host a memorable event that upholds the values of fair play.

What are the hopes of the organizers regarding public support for the London Games?

In what way does London aim to differentiate its Olympic Games from those held in Beijing?