Why Blue Apron Shares Are Plummeting

Why Blue Apron Shares Are Plummeting

Assessment

Interactive Video

Business

University

Hard

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The video discusses Blue Apron's marketing challenges, highlighting the impact of reduced marketing spend on user growth and retention. It questions the service's effectiveness and customer loyalty, noting the lack of detailed data on customer lifespan. The video also examines industry competition, particularly from Amazon, and the challenges of maintaining profitability in the food delivery sector.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker compare Blue Apron to its competitors, particularly Amazon?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the speaker identify regarding the food delivery business model?

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