Pinterest's New Tools to Make Shopping Easier

Pinterest's New Tools to Make Shopping Easier

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Pinterest's new shopping features, including image recognition and visual search, which allow users to find and purchase items directly from images. The challenges of improving computer vision technology and the potential for market success are highlighted. Pinterest's mission is to help users discover and do what they love, with shopping as a part of that experience. Advertising remains the main revenue driver, with shopping experiences enhancing user engagement.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Pinterest aim to facilitate the shopping experience for users?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the relationship between advertising and shopping experiences on Pinterest according to the text?

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