Where Are U.S. Consumers Spending Their Money?

Where Are U.S. Consumers Spending Their Money?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the challenges faced by retailers in differentiating themselves in a competitive market. It highlights the success of off-price retailers like TJ Maxx and Burlington due to their effective messaging and value offerings. The discussion also covers Macy's struggles with discount strategies and the need to adapt to online shopping trends. The video concludes with an analysis of the competitive retail landscape, emphasizing the impact of global brands and technological advancements.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of online shopping growth for traditional retail stores?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways have imports from brands like Uniqlo and Zara impacted the retail market?

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