Amazon Said to Ramp Up Movie Content

Amazon is in early talks with Sony and Paramount to co-finance films, aiming to boost its content offerings. This strategy involves trade-offs for studios, like sharing profits but reducing financial risk. Amazon seeks to enhance its film unit's direction, having had moderate success but lacking major hits compared to Netflix.

What is the significance of Amazon's conversations with Sony and Paramount in the context of the film industry?

Why might some studios choose not to engage in co-financing arrangements with Amazon?