Quo Vadis Founder Says 'Athleisure' Trend Is Ending

Quo Vadis Founder Says 'Athleisure' Trend Is Ending

Assessment

Interactive Video

Business

University

Hard

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The video discusses the ongoing athleisure trend despite a downturn in sales for major athletic apparel companies like Nike, Under Armour, and Dick's Sporting Goods. Lululemon, a key player in the market, has experienced fluctuating sales and is often speculated as a potential acquisition target, though Nike is unlikely to pursue this due to brand competition.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What speculation has been made regarding Lululemon's future?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Nike view Lululemon in the context of competition?

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