Who is the CEO of Hello Sunshine?
Hello Sunshine Video on Demand Channel From Reese Witherspoon On the Way | THR News
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Reese Witherspoon's Hello Sunshine is launching a video on demand channel in partnership with AT&T's DIRECTV and U-verse. The channel will debut with 'Shine on with Reese' and 'Master the Mess'. It aims to promote female-centric storytelling. The channel will be available on DIRECTV and U-verse, with initial pricing at $10 per month for the first three months. Notable personalities like Dolly Parton and Ava Duvernay will be featured. The platform will not include scripted originals like 'Big Little Lies'. Future projects include collaborations with Apple.
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