Is Salesforce Considering a Takeover of Twitter?

Is Salesforce Considering a Takeover of Twitter?

Assessment

Interactive Video

Business, Other

University

Hard

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The transcript discusses Goldman Sachs' role in helping Twitter find potential buyers, highlighting Google and Salesforce as possible candidates. It explores the synergies and challenges of such acquisitions, particularly for Salesforce, which has a strong social media strategy. The convergence of ad tech and marketing tech is also examined, with Google and Salesforce pushing into this space. The transcript concludes with a discussion on Twitter's market value compared to Facebook and the challenges Salesforce might face in justifying a high acquisition price.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role is Goldman Sachs playing in relation to Twitter?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of Google being interested in acquiring Twitter?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the potential synergies between Salesforce and Twitter.

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the customer journey relate to Twitter's potential acquisition?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the valuation of Twitter compared to Facebook?

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