Uber Doesnt Have a Message: JWT CEO Doctoroff

The video discusses Uber's strategic use of Twitter and its branding challenges, emphasizing the need for a clear message and top-down strategy. It explores the role of social media in consumer engagement and the importance of aligning top-down and bottom-up strategies. The video also delves into Chinese consumer behavior, highlighting the distinction between foreign and local brands. It provides insights into brand building and retention, using Microsoft as a case study, and examines Alibaba's business model and its relationship with the Chinese government.

What is the significance of aligning top-down and bottom-up strategies according to the speaker?

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How does the speaker characterize the current state of branding in China?

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What does the speaker suggest is necessary for a brand to retain its value over time?

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