McCall Says ITV's Strength Not Just Down to World Cup, `Love Island'

Carolyn McCall, CEO of ITV, discusses the company's strong first-half performance, highlighting revenue growth and the impact of economic uncertainty on advertising. She emphasizes ITV's unique budget strategy compared to global competitors like Netflix and outlines plans to enhance consumer engagement through data analytics and new revenue streams. McCall also details ITV's demographic focus, particularly on young viewers, and the company's global ambitions, including potential partnerships for a subscription video service.

What is the strategy for ITV going forward as mentioned by Carolyn McCall?

What demographic is ITV particularly focusing on to enhance their audience reach?

What is ITV's intention regarding subscription video on demand services?