Citi CEO Fraser Sets Out to Transform Bank

Citi CEO Fraser Sets Out to Transform Bank

Assessment

Interactive Video

Business, Life Skills

University

Hard

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Quizizz Content

FREE Resource

The video discusses Citigroup's strategic shift to increase expenses under CEO Jane Fraser, comparing it to similar leadership changes at Goldman Sachs. It highlights Citigroup's ongoing regulatory challenges and the need to demonstrate growth. The video also compares Citigroup's stock performance with Sofi, noting Sofi's marketing strategies and influencer impact.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Sofi's stock performance compare to Citigroup's according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What marketing strategies has Sofi implemented to improve its performance?

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