The Key Takeaways From the Holiday Retail Shopping Season

The Key Takeaways From the Holiday Retail Shopping Season

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the shift in shopping trends, highlighting the growth of e-commerce and the ongoing 'shipping wars' among retailers like Amazon, Target, and Walmart. Despite the rise of online shopping, physical stores remain popular, especially for last-minute purchases. Retailers are adopting creative strategies like Buy Online Pick Up In Store (BOPIS) to balance shipping costs and encourage in-store visits. The video also explores how retailers are managing the costs of free shipping and using partnerships, such as Old Navy's collaboration with Lyft, to drive in-store traffic.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are retailers adapting to the challenges posed by e-commerce and shipping costs?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are retailers using to encourage in-store shopping during the holiday season?

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