Vice's Shane Smith: Mobile Is Media's Holy Grail

Vice's Shane Smith: Mobile Is Media's Holy Grail

Assessment

Interactive Video

Business, Other

University

Hard

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The transcript discusses Vice's evolution from an online platform to a global news brand, comparing it to BuzzFeed and CNN. It highlights Vice's business model, emphasizing its focus on news without advertising and its expansion into a 24-hour global news network. The conversation touches on Vice's content strategy, partnerships, and the potential impact of companies like Apple on TV innovation. It also covers Vice's approach to reporting on global issues such as Ebola and the situation in Russia. Finally, it outlines Vice's future plans, including investments in mobile and digital platforms.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the text suggest about the future of traditional news formats like the 6:00 o'clock news?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Vice plan to expand its global presence?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does advertising play in Vice News compared to other segments of Vice's business?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Vice view its responsibility in covering global issues?

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