A Day in the Life of an Associate Marketing Manager

The video features an associate marketing manager at PPG Industries, a global paint company, who discusses their role in marketing the PPG Pro Paint brand at Home Depot. Responsibilities include working with Home Depot's corporate office, managing social media content, and sending email promotions. A recent project involved auditing in-store marketing materials at Home Depot locations nationwide to ensure effectiveness and appeal to professional painters.

Describe a recent project the marketing manager worked on regarding in-store marketing materials.

What insights did the marketing manager gain from auditing the in-store marketing materials?