Ecommerce Customer Retention Strategy

The video discusses ecommerce customer retention, emphasizing the importance of retaining existing customers over acquiring new ones. It covers metrics like repeat customer rate and customer lifetime value. The video provides strategies to improve customer experience, such as seamless shopping, mobile-friendly websites, and personalized recommendations. It highlights features for ecommerce furniture stores, including high-quality imagery and interactive room planners. The importance of regular communication, high-quality customer service, and loyalty programs is also discussed to enhance customer retention.

What is the primary goal of customer retention in e-commerce?

How does high customer retention benefit an e-commerce business?

What are some common metrics used to measure customer retention?

What is one of the main strategies to improve customer retention?

Why is it important for an e-commerce website to be mobile-friendly?

What role do customer reviews and ratings play in customer retention?

How can loyalty programs enhance customer retention?