Apple Plans Deeper Push Into Asia in Retail Expansion

Apple plans to expand its retail operations significantly in Asia and Australia from 2023 to 2027, focusing on China, India, Japan, and South Korea. The expansion aims to strengthen Apple's market position against competitors like Samsung, Xiaomi, and Huawei. The financial investment varies by store type, with expected high returns. Despite challenges in local markets, Apple anticipates growth by integrating more consumers into its ecosystem.

What is the expected revenue generation from Apple's smaller retail stores?

In what ways does Apple's expansion strategy differ from its pre-COVID approach?