What is Persuasion?

The video explores the concept of persuasion, defining it as the process of using communication to influence others' attitudes, beliefs, or behaviors. It traces the history of persuasion back to Aristotle and outlines its key components: speaker, message, and audience. The video also discusses the role of persuasion in everyday life and clarifies what persuasion is not, distinguishing it from coercion and manipulation.

What is the primary goal of persuasion in communication?

How does Aristotle's work relate to the study of persuasion?

What are the three components involved in the most basic form of persuasion?

In what ways is persuasion different from coercion?

Why is it important for listeners to have the ability to make a real choice in persuasion?