ViacomCBS Rebrands CBS All Access as Paramount+

The transcript discusses the relaunch of CBS All Access as Paramount Plus, highlighting its brand history and global expansion plans. It covers the unique features of the service, including live sports and entertainment, and details the market strategy involving partnerships with major distributors like Comcast. The content strategy focuses on leveraging existing library content to boost subscriber growth. Updates on sports rights, particularly with the NFL, and production status amid COVID-19 are also provided.

How is Paramount Plus planning to compete with established streaming services like Netflix?

Discuss the impact of COVID-19 on the production and release of content for Paramount Plus.

What role does live sports play in the strategy for Paramount Plus?