CLEAN : Global conference pushes plain cigarette packaging

The video discusses the dangers of tobacco and the legal actions taken to combat its use. It highlights the introduction of plain packaging in December 2012 as a measure to reduce smoking prevalence. The effectiveness of these tobacco control measures is evident, with smoking rates now at 12.8%, significantly lower than in the past. The uptake of smoking has also decreased significantly.

What is the significance of plain packaging in tobacco control?

What impact have tobacco control measures had on smoking rates?