Boom or Doom for U.S. Automakers in 2019?

The Detroit Auto Show occurs amid challenging market conditions, with GM showing optimism due to strong earnings and strategic cost cuts. Both GM and Ford CEOs express confidence in the auto market's stability, focusing on SUVs and electric vehicles. However, analysts from Goldman Sachs and Morgan Stanley predict a difficult year for the global auto industry, with potential declines in earnings and vehicle sales. Despite GM's positive outlook, broader industry concerns persist.

What changes are automakers planning in response to market trends?

What are the expectations for the US auto market in 2019 according to analysts?