KKR Weighs Bid for Entertainment One

The transcript discusses the interest of KKR and ITV in acquiring Entertainment One, the owner of Peppa Pig. It covers potential bid prices, KKR's acquisition strategy, and the assets of Entertainment One, including the Mark Gordon Company. The discussion also highlights ITV's strategy to offset declining advertising revenue by expanding its production arm. Additionally, the transcript explores the popularity of Peppa Pig and its impact on children's television and subscription-based channels.

What strategies has ITV employed to enhance its production capabilities?

How does the children's television market impact subscription-based channels?