Strong Holiday Shopping Despite Weak Forecast

Strong Holiday Shopping Despite Weak Forecast

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses recent spending trends, noting crowded stores and popular holiday items like electronics, toys, and sports apparel. It highlights the role of online shopping and extended store hours, particularly at Macy's, in boosting sales. The benefits of 24/7 store operations for marketing and customer convenience are explored. The video also examines the growth of online retail and in-store pickup options at major retailers like Walmart and Target.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What benefits do retailers gain from being open 24/7 during the holiday season?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How are online shopping trends impacting brick-and-mortar retailers this year?

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