How Pandora Is Approaching Mobile Advertising

The video discusses Pandora's integration in cars, highlighting its growth in advertising and device ubiquity. It explores revenue potential across various devices and Pandora's expansion into consumer electronics. The video also covers Pandora's relationship with artists through its marketing platform and efforts to improve advertising experiences, including sponsored listening. Finally, it outlines Pandora's future priorities, focusing on aligning advertising with the listening experience to drive ROI.

What is the significance of device ubiquity for Pandora's future?

What insights does Pandora provide to artists through its marketing platform?