AriZona Beverages Founder on not Raising Prices

The video discusses the impact of inflationary pressures on business, highlighting costs related to freight, raw materials, and energy. Despite these challenges, the speaker emphasizes a commitment to not passing costs onto consumers, criticizing other companies for prioritizing profits over customer relationships. The speaker shares strategies for maintaining efficiency, such as reducing debt and optimizing operations, while also focusing on innovation and in-house product development to stay competitive. The approach is rooted in ethical business practices and long-term planning.

What are some of the major inflationary pressures mentioned in the text?

Why does the speaker choose not to pass on costs to consumers?

What efficiency measures does the speaker implement to protect margins?

How does the speaker's upbringing influence their business approach?

In what ways does the speaker innovate within their company?