Japan's Brewer Kirin Strikes $1.2 Billion Deal for Australia's Blackmores

The video discusses a significant deal involving Kieran, highlighting the strong support from founding families and the strategic shift towards health-conscious products. It explores market dynamics, the impact of changing consumer tastes, and Kieran's plans for future growth in the health and well-being sector. The discussion also touches on past market trends and the competitive landscape, providing insights into the company's strategic direction.

In what ways are consumer tastes changing, particularly in relation to alcohol?

What is the projected revenue for the business area mentioned over the next decade?