How a Victorinox Swiss Army Knife Gets Made

Victorinox, preparing for its 130th anniversary, faces challenges post-9/11 as sales dropped due to airport restrictions. The company processes 3000 tons of steel to manufacture knives, and is expanding by opening flagship stores and targeting new markets like China and India. They aim to attract both boys and girls with diverse product offerings, including colorful gardening knives popular in Japan.

In what ways is Victorinox targeting new customer demographics?

What role do women play in the market for Victorinox products?