How Mondeléz Keeps Growing Its Global Brand

Mondelez was formed in 2012 after splitting from Kraft Foods. Initially, it was a takeover target for investors like Bill Ackman and Nelson Peltz, who pushed for cost-cutting and margin improvement. From 2013 to 2018, Mondelez focused on improving margins, which set the stage for growth under Dirk Vanderpool. The company expanded through acquisitions, adding $1.5 billion in revenue since 2018. Mondelez targets fragmented, high-growth areas like snack bars and pastries. Portfolio optimization is ongoing, with a focus on local brands and market-specific strategies, exemplified by Oreo's success in India.

What significant change occurred for Mondelez in 2012?

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Who were the billionaire activist investors that targeted Mondelez in its early years?

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What was the focus of Dirk Vanderpool when he joined Mondelez?

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How has Mondelez expanded its portfolio since 2018?

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What is one of the biggest success stories for Mondelez in India?

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