Activision's Kotick on Microsoft Deal, His Future

Activision's Kotick on Microsoft Deal, His Future

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Business

University

Hard

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Microsoft completed its $69 billion acquisition of Activision Blizzard, marking the largest deal in the video games industry. The merger aims to enhance Microsoft's position in mobile gaming and leverage talent in AI and machine learning. Despite financial strength, Activision saw the merger as beneficial for shareholders. The deal was quickly initiated by Microsoft leaders, offering opportunities for innovation and expansion. Bobby Kotick plans to focus on philanthropy post-transition. The industry remains open to startups, with AI playing a transformative role in gaming.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the reaction of the shareholders to the acquisition deal?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What philanthropic interests does Bobby Kotick plan to focus on after leaving Activision?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Bobby Kotick believe about the opportunities for innovation in the gaming industry?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Bobby Kotick view the role of AI in the future of gaming?

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