How Nike Ran Into Trouble

Nike, once a dominant force in sportswear, faces challenges as its market value declines and competition intensifies. The company's pivot to digital sales during the pandemic led to a reduced retail presence, allowing rivals like Adidas, Hoka, and On to gain ground. Despite setbacks, Nike remains a powerful brand, aiming to rebuild retail relationships and innovate in running and lifestyle segments. The upcoming Summer Olympics are crucial for showcasing Nike's vision and regaining market strength.

How did Nike's competitors benefit from its market strategies?

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What steps is Nike taking to rebuild relationships with retailers?

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What role did innovation play in Nike's brand strategy?

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