Bundling in Sales and Marketing

The video discusses creative marketing strategies, focusing on bundling. Bundling is a marketing technique where multiple products or services are combined and sold as a single unit, often at a discounted price. This strategy encourages additional sales by offering more value to customers, potentially increasing the sales of less popular products. Bundling is a widely used tool in marketing today.

What are the potential benefits for customers when they encounter a bundling offer?

Why is bundling considered a common tool for marketers today?