From Financial Marketer to Lamb Farmer

Tony Barton transitioned from a marketing career in New York to farming sheep in Olivelle. Despite initial challenges, she innovated by creating lamb bacon from lamb bellies, a product previously considered waste. Collaborating with a BBQ master, Tony developed a unique product that gained popularity. Recognizing the potential in the Middle Eastern market, where pork is taboo, she partnered with Abby Sharif to introduce lamb bacon, rebranded as lamb rashes, to the region.

How did Tony's collaboration with John contribute to his lamb bacon product?

What cultural considerations did Tony need to understand when entering the Middle Eastern market?