Hurricane Irma's Impact on the Orange Juice Market

The video discusses the recent market rally and concerns about Florida's orange crop, which is at its lowest in 50 years. The impact of hurricanes, both current and historical, on crop production is examined, highlighting the damage to current and future yields. The challenges faced by Florida's orange growers, including disease and increased salinity from storm surges, are explored. The video concludes with a discussion on the current production challenges, market dynamics, and consumer concerns affecting orange juice prices.

What is the impact of salinity on the soil due to storm surges from hurricanes?

How has consumer behavior changed in response to the lower supplies of orange juice?