SoundCloud's Wahlforss: Growth Is Extremely Good

SoundCloud launched its subscription service, SoundCloud Go, in the US and expanded to six international markets, including Canada. The platform has seen significant growth in both user engagement and revenue, driven by advertising and new features like offline listening and ad removal. SoundCloud distinguishes itself from competitors through its social network aspect, appealing to a younger audience, particularly Generation C. The company is focused on aggressive hiring and investment to maintain independence and sustainability.

What features does the SoundCloud subscription service offer to its users?

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What challenges does SoundCloud face in maintaining its independence while growing?

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