Tiffany CEO Seeks Clarity in the Diamond Supply Chain

Tiffany CEO Seeks Clarity in the Diamond Supply Chain

Assessment

Interactive Video

Business, Arts

University

Hard

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Quizizz Content

FREE Resource

The video discusses Tiffany's approach to diamond sourcing, emphasizing transparency and ethical practices. Tiffany's sources diamonds directly from mines in several countries and has invested heavily in vertically integrating its supply chain. The company is pioneering traceability by etching invisible serial numbers on diamonds, allowing customers to know their origin. CEO Alessandro Leolo highlights the importance of responsible sourcing and the challenges of working with external suppliers. Tiffany's avoids sourcing from countries with poor human rights records, even if they meet industry standards.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What investment has Tiffany's made in their diamond cutting and polishing process?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why has Tiffany's decided not to source diamonds from certain countries?

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