How Big Will Disney's 'Rogue One' Be?

How Big Will Disney's 'Rogue One' Be?

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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Disney plans to release a Star Wars film annually until 2020, alternating between traditional trilogies and standalone films. Rogue One, a standalone film, is expected to perform well financially, though not as spectacularly as The Force Awakens. Disney is managing expectations for merchandise sales, anticipating a decline due to new characters and plotlines. Future projects include a Han Solo film. The strategy is compared to Marvel's successful approach to superhero films.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the planned number of films in the Star Wars series mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected worldwide gross for the movie mentioned in the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Disney face in terms of merchandise sales compared to the previous film?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does Disney have to keep the Star Wars stories fresh?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the text describe the tone of the new film?

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