Methods of Collecting Data for Marketers

The video tutorial discusses various methods marketers use to collect data for informed decision-making. It covers secondary data, surveys, focus groups, interviews, scanner panels, web tracking, ethnography, and experimental research. Each method provides unique insights into consumer behavior and preferences, helping marketers understand their audience better and make strategic decisions.

What are some methods marketers can use to collect data?

How do focus groups help marketers understand consumer perceptions?

Explain the concept of scanner panels and their significance in data collection.

What role does web tracking play in understanding consumer behavior?

Describe how ethnography can be used as a data collection method.