Netflix Plans to Offer Video Games in Push Beyond Films, TV

Netflix is exploring gaming as a new service offering, initially as a test with a few games. They have hired a former Facebook and Electronic Arts executive to lead this initiative. Netflix views gaming as a competitive threat to their entertainment time and aims to integrate gaming into their platform to attract more customers. Currently, there are no plans to charge extra for games, treating them as another genre. However, future price increases may occur if significant investment in gaming is needed. Netflix is also considering licensing titles and has experimented with interactive formats.

What factors could influence Netflix's pricing strategy for gaming in the future?

In what ways has Netflix experimented with gaming formats in the past?