Twitter's New Snapchat-Like Camera Feature

Twitter's New Snapchat-Like Camera Feature

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Twitter's new camera feature, making video capture easier and more central to the platform, similar to Instagram and Snapchat. This change aims to enhance user engagement and open new advertising opportunities. Additionally, the video covers Snapchat's market improvement, highlighted by Rich Greenfield's buy rating. Despite past challenges, Snapchat has improved its advertising, especially in North America and Asia, and enhanced its Discover section with higher quality content. The younger demographic remains engaged, leading to a significant stock price increase.

Read more

2 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What demographic has remained 'surprisingly sticky' for Snapchat despite challenges?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the market reaction to Rich Greenfield's comments about Snapchat?

Evaluate responses using AI:

OFF