Creator-Driven Marketplace LTK Raises $300M from SoftBank

Creator-Driven Marketplace LTK Raises $300M from SoftBank

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the evolution and impact of influencer marketing, focusing on the LTC platform. It highlights the journey from a B2B platform to a global influencer marketing leader, integrating with social media platforms like Instagram and TikTok. The video also explores global trends, the importance of authenticity, and the rise of direct-to-consumer brands.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the platform ensure authenticity and safety for its users?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do creators make their lives shoppable according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of direct-to-consumer brands in the context of the platform's sales?

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