Debenhams collapse: Marketing expert on what went wrong for the retail giant

The video discusses the bankruptcy of the Arcadia Group and its impact on Debenhams, leading to potential job losses for 25,000 retail workers in the UK. It highlights the shift towards online shopping, which has challenged traditional retail models. The video emphasizes the need for retailers to innovate by creating engaging, in-person experiences to attract customers and build community connections, especially in the context of COVID-19 and increasing competition from online giants like Amazon.

What are some reasons consumers prefer online shopping over physical stores?

What challenges did Debenhams face in adapting to online shopping?

In what ways can retailers create a more engaging shopping experience?