A Swiss Watchmaker CEO's Take on the Apple Watch

A Swiss Watchmaker CEO's Take on the Apple Watch

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the anticipation for Apple's iPhone 6 and the upcoming Apple Watch. Jean Marc Jacquot, CEO of Parmigiani, shares insights on the luxury watch market, emphasizing the craftsmanship involved in creating Parmigiani timepieces. He discusses the impact of smartwatches on the traditional watch industry, expressing optimism about the coexistence of smart and mechanical watches. Jacquot believes that while smartwatches like the Apple Watch are not direct competitors, they present opportunities for the watch industry to innovate. He also reflects on the potential collaboration with Apple and the evolving landscape of wearable technology.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the CEO differentiate between smartwatches and traditional mechanical watches?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns does the CEO express regarding the impact of smartwatches on the Swiss watch industry?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the CEO hope for the future of the luxury watch market in relation to smartwatches?

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