Animated GIFs Have Major Reach — And Television Is Capitalizing On It

The video discusses the widespread use and impact of GIFs in media, highlighting their role in extending the reach of live events like the Oscars and the Super Bowl. It covers the popularity of GIF platforms such as Tenor and Giphy, which handle billions of searches and views. The role of social media managers in curating and publishing GIFs in real-time is explored, with insights from Meg Lewis of Giphy. The video also touches on the advertising potential of GIFs, with organizations like the NFL leveraging them for brand engagement.

Discuss the significance of the number of searches and views on GIF platforms like Giphy and Tenor.

In what ways do organizations like the NFL utilize GIFs to enhance their brand content?