Apple Scales Back Plans to Build a Car

Apple Scales Back Plans to Build a Car

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Business, Architecture

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Hard

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Apple's car project, initiated in 2014 under CEO Tim Cook, aimed to compete with Tesla and other electric car makers. However, due to internal struggles, leadership issues, and supply chain challenges, the project shifted focus from building a car to developing a self-driving system. The project, known as Titan, faced setbacks with key personnel departures and difficulties in the car industry's supply chain. Apple is now considering partnerships with carmakers like Ford and evaluating the progress of its self-driving platform, with decisions expected by the end of 2017.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were some of the supply chain issues that Apple faced in the car industry?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the potential future direction for Apple's self-driving technology?

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