Shanghai Disneyland Spreads Magic to Mainland China

The transcript discusses the grand opening of the Shanghai Disney Resort, highlighting Disney's strategic focus on the Chinese market. Despite initial financial challenges, Disney aims for long-term brand expansion. The park has seen significant interest, with 600,000 visitors during trial openings and plans for further expansion. Competition is fierce, with local and international players entering the market. However, Disney remains confident in its brand strength and the growing Chinese tourism market, which is expected to double by 2020.

What long-term strategy does Walt Disney have for the Chinese market?

What challenges does Disney face from competitors in China?