Meet the App That Wants to Help Build Your Savings

The video introduces Capital, a banking app that leverages automation and behavioral economics to help users save money by setting financial goals. George Friedman, the CEO, explains the app's unique features, such as goal-focused user experience and the 'pay yourself first' approach. The app has shown significant success in helping users save more compared to traditional methods. It targets a wide demographic, primarily millennials, and offers a tiered pricing model with no hidden fees. The company plans to expand its membership base and enhance user financial habits.

What demographic does the app primarily target, and what are their financial goals?

How does the app's checking account differ from traditional checking accounts?