Ctrip CEO Sun Calls BRICs Buying Power Significant

Ctrip CEO Sun Calls BRICs Buying Power Significant

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Interactive Video

Business

University

Hard

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The video discusses the BRICS summit in Xiamen, China, highlighting Ctrip's role as a major online travel agency. CEO Jensen talks about the travel opportunities in BRICS nations, emphasizing their growing GDP and attractiveness as destinations for Chinese tourists. Ctrip's domestic strategy focuses on expanding into second and third-tier cities in China, leveraging both online and offline channels. The competitive landscape is addressed, with a focus on technology investments in AI, big data, and cloud computing. Ctrip's investment strategy is disciplined, focusing on core travel-related businesses with reasonable valuations.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of the BRICS nations in terms of travel destinations for Chinese tourists.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does technology play in Ctrip's strategy for maintaining leadership in the travel industry?

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